Croplands and Norwood strengthen sprayer solutions for New Zealand growers
In a sector where every droplet of precision counts, Croplands and Norwood have taken a major step forward for New Zealand’s growers. The two companies have expanded their long-standing partnership, giving farmers and contractors wider access to Croplands’ advanced range of sprayers through Norwood’s nationwide dealership network. The move strengthens a relationship that has spanned a quarter of a century and reinforces both companies’ shared commitment to delivering technology that meets the evolving demands of modern agriculture.
“We’re thrilled to deepen our 25-year relationship with Croplands by expanding our sprayer portfolio,” says Aidan Cudby, National Aftersales Manager at Norwood. “Croplands has built a reputation over the past five decades for producing best-in-class spray technology. Their full agriculture and horticulture line-up, now available through the majority of Norwood dealerships, enables us to better serve growers with tailored solutions across the sector.”
The partnership arrives at a time when efficiency has become everything. With fuel, labour and chemical inputs continuing to rise, the importance of reliable high-precision application equipment has never been clearer. Spray coverage that saves product without compromising protection can mean the difference between a good season and a great one. For that reason, Croplands’ reputation for performance and consistency has made its products a mainstay across Australasia.
Rob Marshall, Croplands’ Regional Manager for New Zealand says expanding the range available through Norwood was the natural next step in their partnership. “Expanding access to our horticultural range is a natural evolution in our longstanding collaboration with Norwood,” he says. “Their reputation for customer care mirrors our own values at Croplands. It’s a partnership that’s built on trust and a shared commitment to grower success.”
That shared philosophy runs deep. Both companies are steeped in agricultural heritage, with Croplands celebrating more than fifty years in spray technology and Norwood marking seventy-six years as a cornerstone of New Zealand’s rural landscape. Together, they bring a blend of innovation and local understanding that gives contractors and growers confidence their investment will deliver long-term returns.
Already, Norwood teams have been working hands-on with Croplands’ horticultural sprayers in the field. Earlier this year a specialist workshop brought Norwood service staff together to focus on Croplands’ new HSS multi-row sprayer technology, which includes a three-row apple sprayer designed specifically for orchardists. The HSS represents a leap forward in efficiency for tree-crop systems, targeting canopy zones precisely while reducing waste and drift. “This is a range we’re excited to bring to New Zealand growers,” says Marshall. “Pairing it with Norwood’s extensive agricultural offerings means we can deliver industry-leading spraying solutions to growers of all sectors, from viticulture and orchards to pastoral and arable farming.”
Cudby agrees that the combination of Croplands’ engineering and Norwood’s support network will pay dividends for New Zealand agriculture. “Growers and contractors are facing increasing pressure to do more with less,” he says. “By expanding our sprayer portfolio with Croplands’ proven designs, we’re giving them more options that match the scale and diversity of local operations.”
Croplands’ story stretches back more than half a century, from its beginnings in South Australia to becoming part of Nufarm’s global emerging solutions platform. That connection brings the strength of an international agricultural science company with the agility of a dedicated equipment brand. Nufarm itself has been part of the global crop protection and seed technologies landscape for over 100 years, listed on the Australian Securities Exchange and headquartered in Melbourne. Together, the two brands represent a depth of expertise that continues to set standards across the region.
For Norwood, the partnership further expands a product line that already covers some of the world’s best-known agricultural and construction equipment. With 17 dealerships and a dedicated service centre nationwide, the company’s footprint ensures growers in every region have access not just to machines but to the technical knowledge and aftersales support that keep those machines performing. That network also gives Croplands a stronger local presence, meaning support for its sprayer range is never far away.
The result is a win for growers, contractors and the broader industry. As machinery technology becomes more sophisticated and environmental standards continue to tighten, the need for precise, efficient and reliable spray systems will only grow. Equipment that delivers uniform coverage while minimising waste doesn’t just protect crops—it protects margins and the environment alike.
This partnership between Croplands and Norwood underscores how collaboration between leading suppliers can bring tangible improvements to the field. It’s a reminder that innovation in agriculture doesn’t always come from new inventions—it often comes from strong relationships, shared expertise and the drive to continually improve the way farmers work.
For growers interested in seeing the expanded range, Croplands sprayers are now available through most Norwood dealerships nationwide. Whether for large-scale horticultural operations, viticulture, or traditional arable and pastoral farming the combined portfolio offers one of the most comprehensive selections of spraying equipment available in New Zealand.