Innovation through tradition: Amazone-Werke honoured again
Innovation has always been the heartbeat of Amazone, and once again it has been recognised on the national stage.
Blending tradition with cutting-edge research and technology, Amazone continues to lead the way in sustainable and smart farming innovation.
In 2025 the Amazone Group has been named Germany’s most innovative medium-sized company in the agriculture and agricultural machinery sector for the second year running.
The accolade follows a recent study commissioned by the news magazine Stern, which ranked Amazone first in its sector and an outstanding third across all industries in its top 500 list. It is a result that places the agricultural machinery manufacturer firmly among the elite of Germany’s most forward-thinking businesses.
With a clear focus on research and development, Amazone is committed to helping agricultural businesses move towards a more sustainable and future-ready model. The company continues to push the boundaries, not only advancing its equipment but also leading the way with digital and AI-supported technologies.
These innovations are designed to adapt precisely to varying climate, soil and plant conditions, with the aim of conserving resources, reducing input levels and maintaining high yields. Achieving these goals requires a blend of technical expertise and a strong commitment to turning bold ideas into practical solutions.
The company’s long list of innovations highlights its determination to make a real contribution to the future of farming, helping to secure global food supplies with smarter technologies.
As Christian Dreyer and Dr Justus Dreyer, CEOs and owners of the Amazone Group put it, “Innovation has characterised the progress of our family business throughout its history. The excellent result in this evaluation encourages us in our endeavours to strategically increase our innovative strength in the future and to further expand our position as a pioneer in the industry.”
Christian and Justus were quick to credit the people behind the success.
“Our special thanks go to our employees, whose creative commitment constantly provides new impetus and turns ideas into reality. We would also like to thank our customers and partners for their trust, cooperation and valuable suggestions from the field,” they said.
It is clear that innovation at Amazone is not just about technology, it is also about collaboration, listening and responding to the needs of farmers on the ground.
This latest recognition follows on from a similar award last year, when Amazone was named Germany’s most innovative medium-sized company by WirtschaftsWoche magazine.
Winning two years in a row is no small feat, and it shows that the company’s approach is more than just words.
By combining deep technical know-how with a forward-looking mindset, Amazone continues to set standards for the industry, proving that tradition and innovation can go hand in hand to build a stronger future for agriculture.