DLG – Image Barometer 2025/2026: Amazone leaps up to second place
A new high among leading brands in the agricultural machinery sector.
Amazone achieved a strong result in the latest DLG Image Barometer 2025/2026, moving, for the first time, up to second place. The rise underlines the brand’s high level of acceptance and its increasingly strong foothold in agricultural circles.
For many years, Amazone has been recognised in this prestigious survey as one of the most successful manufacturers in the field of agricultural machinery. As a family-owned company, they place great importance on long-term developments and on thinking about what is needed from agricultural machinery and developing this in partnership with farmers and contractors of all sizes. In doing so, they strive to always provide modern and future-oriented solutions that can be used cost-effectively and reliably across a variety of farm sizes. A consistent approach to innovation in machinery concepts and digital solutions is a key component of their corporate philosophy and is supported by practical research and the systematic testing of new methods.
This result is more than a brand milestone – it’s a positive signal for farmers and contractors across Australia and New Zealand.
Climbing to second place in the DLG-Image Barometer reflects strong global confidence in Amazone and that confidence matters locally. For Australasian agriculture, where margins are tight and conditions are often unpredictable, backing proven, trusted machinery is critical. A high ranking like this reinforces that Amazone equipment is not only innovative, but also dependable in real-world farming systems.
Importantly, Amazone’s focus on efficiency and cost-effective operation aligns directly with the needs of farmers in both countries. Whether it’s broadacre cropping in Australia or mixed farming systems in New Zealand, reducing input costs – particularly fuel, labour and time – is essential. Machinery designed with precision application and fuel efficiency in mind helps farmers do more with less, improving profitability without compromising output.
The emphasis on practical research and farmer-led development is another key benefit. Agriculture in Australia and New Zealand is highly diverse, and solutions must work across varying soil types, climates and scales. Amazone’s approach of developing equipment in partnership with farmers ensures innovations are not just theoretical, but genuinely applicable in the paddock.
Sustainability is also a growing priority across both regions. With increasing pressure around environmental stewardship, nutrient management and emissions, machinery that enables more precise application and reduced waste plays a crucial role. Recognition in the DLG-Image Barometer highlights Amazone’s progress in delivering solutions that support more sustainable farming practices.
Finally, this achievement signals continued investment in innovation. For local farmers, that means access to evolving technology – from smarter digital systems to more efficient implements – that can help future-proof their operations.
In short, Amazone’s rise isn’t just good news for the company – it’s a strong indicator that farmers in Australia and New Zealand can continue to rely on high-performing, efficient and forward-thinking machinery to meet the challenges ahead.