Power Farming Machinery Team – The People Behind the Machines
Across the country, the red and white logo of Power Farming is a familiar sight on tractors, balers, mowers and cultivation gear, but behind every machine sits a team whose collective knowledge and passion keep those brands at the forefront of New Zealand agriculture. The Power Farming Machinery Division is built around people who understand machinery not only from a technical point of view but also from the perspective of the farmers and contractors who depend on it every day. It is this connection to the land and to those who work it that defines the team led by General Manager of the Machinery Division, Bevin Wolland.
Bevin oversees a portfolio of some of the world’s most respected agricultural brands, including Kverneland, McHale, Maschio Gaspardo, Jaylor and Hummel, each selected for its ability to perform under New Zealand conditions. His role covers everything from product management and dealer support to strategic brand development and long-term supplier partnerships. With years of experience in agricultural machinery and a strong focus on aligning global innovation with local needs, Bevin’s approach is grounded in building relationships that last. He leads a division that takes as much pride in its people as it does in its products and his focus remains clear—ensuring that Power Farming delivers fit-for-purpose solutions that stand the test of time.
The Machinery Division operates as a close-knit unit, bringing together sales, product and technical specialists who work side by side to support Power Farming’s extensive dealer network. Among them, Mike Griffiths plays a pivotal role as Machinery Sales Manager for grass, cultivation and seeding equipment. Mike’s deep understanding of how these machines perform in the field means he is able to match the right equipment to the right application, balancing power, performance and reliability for every customer. His work stretches far beyond the sales process, involving detailed planning for product demonstrations, national training programmes and dealer product launches that ensure everyone from sales staff to operators knows the machinery inside out.
For Mike, it’s about delivering value that goes beyond the specification sheet. He spends much of his time in the field, understanding how equipment performs across different soil types and conditions and feeding that knowledge back into product selection and development. When farmers and contractors invest in equipment from brands like Maschio Gaspardo or Kverneland, they are buying into a legacy of reliability, but it is people like Mike who ensure those machines are supported, proven and trusted. His eye for detail and his commitment to continuous improvement mean every launch or demonstration carries real weight for the dealer network.
Working alongside Bevin and Mike, Rory Forde brings the technical strength that underpins the entire division. As Product Specialist for the North Island, Rory provides hands-on support to dealerships and customers, bridging the gap between sales and service. His background in machinery operation and technical support gives him a unique ability to interpret what happens in the paddock and translate it into practical guidance and feedback for both the local team and international suppliers. Rory is often found out on farms helping with machine setups, operator training or performance troubleshooting, ensuring that every piece of equipment leaving a Power Farming dealership performs to its full potential.
Rory’s connection to the field is vital in maintaining the loop between factory innovation and real-world performance. Feedback from operators and service teams makes its way back through him to the global manufacturers, influencing future updates and refinements. It is a process that ensures New Zealand’s conditions—from steep hill country to the heavy clays of Southland—are represented when the next generation of equipment is being developed. That continuous conversation between the people who build the machines and those who use them is at the heart of Power Farming’s success.
The Machinery Division’s strength lies in its collective experience and its culture of collaboration. Each member of the team brings a genuine enthusiasm for machinery and a practical understanding of farming. They are not just salespeople or technicians—they are people who have spent time behind the wheel, who know the satisfaction of a perfectly set up implement, and who recognise that downtime in the field has real consequences for farmers and contractors alike. This shared sense of purpose drives the division to ensure the right product support, the right training and the right service backup are always in place.
From Bevin’s leadership and strategic oversight to Mike’s coordination of product and dealer activity and Rory’s field-based technical expertise, the Power Farming Machinery Division works as a seamless unit. Their role extends far beyond supplying equipment—they are involved in every stage of a machine’s journey, from evaluating models for import to coordinating field tests and training sessions that demonstrate their capability. For the dealerships across the country, this means access to people who understand not only the features of each product but also the farming systems those products serve.
Power Farming’s success has always been built on relationships—with global manufacturing partners, with local dealers and, ultimately, with the farmers and contractors who trust the brand to deliver. The Machinery Division represents that philosophy in action, a group of people whose expertise ensures every machine that bears the Power Farming badge is supported by knowledge, training and care. In an industry where technology continues to evolve and expectations are rising, that level of commitment makes all the difference.
For the farmers and contractors who rely on Power Farming equipment each season, it is reassuring to know that behind every mower, drill or baler stands a team of dedicated people who live and breathe machinery and who understand what it takes to keep New Zealand agriculture moving forward.