Industry News Gus Kebbell Industry News Gus Kebbell

Market access is never guaranteed 

For an export-dependent country like New Zealand, market access is often treated as something we either have or don't have. Secure a trade agreement, meet the required standards, build customer relationships and get on with producing quality food. The reality is far more complicated. 

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Industry News Gus Kebbell Industry News Gus Kebbell

Policy promises mean little if transport reality stays stuck

There are moments in every season when frustration spills over into the open and for many in the rural transport and contracting world that moment has clearly arrived. The recent stand-off between industry groups, NZTA and the Ministry of Transport over VDAM settings is not just another policy disagreement, it reflects a growing sense that the machinery of government is drifting away from the practical realities of keeping New Zealand moving.

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Industry News Gus Kebbell Industry News Gus Kebbell

Why the story of Our Meat Matters as much as the product

There has been a growing gap in recent years between how New Zealand farmers understand their production systems and how those systems are perceived by consumers, both at home and offshore. That gap is not always built on facts. It is often built on headlines, assumptions and overseas production models that bear little resemblance to how sheep and beef farming actually works here. The Making Meat Better initiative exists squarely in that space, not as a marketing slogan but as an attempt to reconnect the story of New Zealand red meat with the realities of how it is produced.

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