Industry News Asheigh Muir Industry News Asheigh Muir

Backing rural New Zealand for the season ahead

It has been another stellar year for our primary sector. I can’t think of another season with the confluence of favourable grass growth and high product prices. The $64 billion of export revenue earned this year is testament to the critical nature of the primary sector to the wider New Zealand economy. An incredible 82% of our merchandise exports.

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Industry News Gus Kebbell Industry News Gus Kebbell

Record meals underline a growing need 

There is an uncomfortable contradiction sitting at the heart of New Zealand’s food system. We are one of the world’s great food-producing nations, exporting high-quality meat and dairy products around the globe, yet an increasing number of New Zealand families are finding those same foods difficult to put on their own tables. 

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Industry News Asheigh Muir Industry News Asheigh Muir

Adding value from the ground up

For generations, New Zealand agriculture has excelled at producing some of the world's highest quality raw materials. Wheat, milk, meat, wool and horticultural products have earned international reputations for quality and consistency, yet many of the processed foods filling supermarket shelves continue to rely heavily on imported ingredients.

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Industry News Gus Kebbell Industry News Gus Kebbell

Market access is never guaranteed 

For an export-dependent country like New Zealand, market access is often treated as something we either have or don't have. Secure a trade agreement, meet the required standards, build customer relationships and get on with producing quality food. The reality is far more complicated. 

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